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From April 03 to April 28, 2023 at the Economic Facluty (https://buketov.edu.kz.en/page/faculty/faculty-econ, https://www.facebook.com/economic.faculty.501) Karaganda University named after academician E.A.Buketov (https://buketov.edu.kz/en/) a course of guest lectures by Pavlov Nikolay Vyacheslavovich, Doctor of Sciences (Technology), associate Professor of the Higher School of Production Management of Peter the Great St. Petersburg Polytechnic University (St. Petersburg, Russia), is conducted in an online format in the amount of 72 hours.
The course «Digital Marketing» forms students' knowledge and skills in modern conditions of digitalization of the economy. If traditional marketing has long occupied a worthy place in the activities of organizations, today it is expanding into the digital sphere, and without its development, the activities of the vast majority of organizations are impossible.