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The grant project "Development of the personal brand of Evney Arystanovich Buketov through the genre of photojournalism" won the intra-university competition "New Name in Science" and received a certificate in the amount of 1 million tenge. The project is especially important and relevant this year, when the 100th anniversary of an outstanding scientist and educator is celebrated, whose works have significantly increased the prestige of science in Kazakhstan and contributed to the development of domestic chemistry and industry.The author of the project is Abikeeva Nazerke Madiyarovna, teacher of the Faculty of Philology, Department of Journalism, Master of Social Sciences;Project supervisor - Amangeldieva Gulmira Sabyrovna - PhD, Associate Professor of the Department of Journalism, Academic University named after E.A. Buketova."Throughout the year, a lot of work is expected to hold the presentation ceremony of the photo album in the museum of E.A. Buketov, as well as its distribution in 8 classrooms of the university libraries, the organization of meetings with students