«Marketing and Business»

Marketing manager is engaged in analytics of the consumer market and is developing a strategy to promote products among customers. He considers all types of competitive products, highlighting the most popular brands. Marketer examines their advertising projects and consumer opinion. Then the task of the marketer includes analytical work, he summarizes the information received and puts it into the components of a competent PR.

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Key disciplines which you will study:


  • Modern marketing concept
  • Enterprise marketing system
  • Targeted marketing
  • Enterprise Product Policy
  • Pricing policy of enterprises
  • Product Distribution Methods
  • Planning, organization and control of marketing activities of the enterprise
  • Marketing researches

  • Marketing information system and modern information technology
  • Types of marketing researches and ways to collect marketing information
  • Questionnaire survey
  • Formation and calculation of the sampling volume for marketing research
  • Strategic marketing

  • Strategic marketing as a modern management concept
  • Situational analysis
  • Strategic marketing plan
  • Choosing a marketing strategy
  • Strategic product policy decisions
  • Strategic Channel Distribution Solutions
  • Strategic communication decisions
  • Basics of Business

  • Typology of entrepreneurship
  • Legal forms of business operations
  • The choice of the field of activity and the creation of a new enterprise
  • Business planning in the activities of entrepreneurs
  • Competition in entrepreneurship
  • Business risk
  • State regulation of business activities

  • Who can you work as?

    Graduates of the specialty work as marketing director, director of a company, head of business structures, marketing manager, entrepreneur, professional consultant, manager, business analyst, brand manager, Internet marketer, marketing analyst, marketing economist, marketing research manager , sales manager, logistics manager, product manager, advertising manager, trade marketer, promoter, merchandiser.

    Our address:

    100028, Karaganda, Universitetskaya street, 28, building №1, cab №308 (Dean's office)
    Tel.: 356302